MSP Marketing: How It Has Evolved Through Time

MSP Marketing

Small to medium-sized businesses oftentimes get the services of a managed service provider (MSP). An MSP is a third-party company that offers management services for IT infrastructures or end-user systems.

Before MSPs began sprouting, it was in the 90s that application service providers or ASPs started to emerge. These ASPs actually paved the way for MSPs. ASPs offered remote application hosting services while very few MSPs offered remote monitoring and management of servers and network. Over time, MSPs have expanded its scope of support while some companies developed into more of specialized MSPs such as managed security service providers or MSSPs, which aims is to offer remote firewall administration services and other security as a service product. There is also a managed print service provider, which is tasked in printer maintenance and supplying printer consumables.

Currently, MSP marketing strategy’s purpose is to provide continuous IT management service mostly to small to medium–sized businesses, which provide a continuous revenue stream. Unlike big corporations that can facilitate their own IT department, small to medium-sized businesses rely on MSPs to keep their IT machines and systems in top working conditions. Plus, they have the support of top experts in the field.

Though there are no hindrances in working with big companies, some MSPs provide supplemental IT work to the in-house IT department. Some may also work with some government agencies, who are facing limited budget or hiring limitations. And because of the MSPs proactive approach, IT related issues can be prevented.

A business subscribed to an MSPs monthly service means continuous revenue stream, entirely opposite to several one-time IT projects. A contract agreement is also used between the two parties in order to define the scope of service to be given and to be received by both businesses. Proactive types of services are mostly the ones that require monthly subscription fees.

Most MSPs usually use remote managing and management (RMM) software to keep labor cost and better efficiency. An employee of an MSP can simply use the software to check the customer’s system and if possible, fix it as well, without leaving the MSP’s premises. Support is immediate with minimal downtime on the client’s end. This setup also provides an MSP to manage more clients’ IT systems all at the same time. This can equate to an additional stream of revenu MSP marketing strategies today includes, a break/fix setup, the typical single-occurrence IT projects, and other IT related services. There is a slim chance that an MSP will be purely about managed services. Additionally, with cloud computing on the rise, MSP has adapted to the ever-changing business model, they are now offering hybrid cloud services. This is a mixture of several services such as on-premise, private and public cloud service, as well as integration of cloud computing on different platforms.

Some start-up MSPs are even offering their own sort of cloud service, which is a backup and disaster recovery service. The new MSPs are also adopting different performance metrics to give clients more options, as well as provide a good business foundation.