There are lots of beautiful websites out there. The best web design Toronto experts have produced so far looks aesthetically pleasing. Designers seem to have mastered different styles, layout, spacing and colors. But are outward appearances all we should use to determine the best web design Toronto specialists can produce?
Many Toronto web design professionals opine that function should be part of the design process. The best example to illustrate this point is a website which has been constructed with so many bells and whistles that it takes forever for the page to load. That is a great way to show how over design can defeat a website’s purpose. Nothing irritates a web visitor more than slow websites.
Another good illustration is the way each page is designed to appear on different types of screens. Many people now use smart phones to make online purchases. That means that online merchants need to ask expert web designers to make their web pages look as good on the small screens of smart devices as it would on laptop and desktop screens. The required technology is called ‘responsive’; it allows web pages to automatically adjust to any size of viewing screen. If your site looks good only when viewed on full size screens, you are passing up the opportunity to reach people who shop using smart phones. You can say that aesthetics and function should combine to produce the best designed website.
There are websites which look so good that they could only have been crafted by web design agencies. However, you’ll notice that many of these websites do not rank high in searches if at all. Some websites appear high on searches that they probably were created by SEO agencies. These websites do not look as good aesthetically, looks cluttered and without any sense of style. While websites created by SEO experts are easy for web surfers to find, visitors lose interest due to poor aesthetics. Really great websites use the skills of SEO experts so customers can find them, and great web designers to lead siste visitors to the products and services they offer.
A website that web surfers hardly ever see is next to useless – its message does not reach its target market. SEO experts ensure there are lots of relevant content, there is proper use of keywords that closely match what online shoppers are expected to use in their searches, and good SEO web architecture. Simply ranking high in web searches is often not enough, SEO agencies make sure websites rank high locally or in specifically targeted areas.
Then Toronto web design wizards can work to make the website easy on the eyes. Layout, arrangement, font types & sizes, colors and white space are taken into consideration in order to ensure a website that not only looks good, but leads the web visitor to its products or messages.
Good SEO only wins half the battle; to win the other half you need a neat and aesthetically pleasing design. I’m almost sure that organizations such as the Canadian Internet Marketing Association will wholeheartedly agree.